Your baby's data is sacred. Here's how we protect it.
No tracking pixels. No data brokers. No clever loopholes. The shortest, plainest privacy policy we know how to write.
Last updated · May 2026
Encrypted, end to end
Every entry is encrypted on your device before it ever leaves it. Nobody at Nurturly — not even an engineer with the right credentials — can read your timeline.
No selling. Ever.
We don't sell, rent, or share personal data with advertisers, brokers, or third-party analytics. We earn money from Hearth+ subscriptions and nothing else.
Yours to delete
One tap exports everything. One tap deletes everything. We honor it within 24 hours, including any encrypted backups on our servers.
What we collect
We collect only what your family creates: feed logs, sleep timings, diaper entries, milestone notes, and optional photos. We also collect a minimal set of account information — your email address — if you choose to sign in for backups. We do not collect your location, contact list, browsing history, or any data that is not directly related to tracking your baby.
Why we collect it
We collect tracking data so the app works. We collect your email so we can send your encrypted backup to the right place and let you restore it if you get a new phone. We do not use your data for advertising, profiling, or any purpose other than operating the app you use.
Where it lives
Your data is encrypted on your device before it leaves it. Encrypted backups are stored on servers in the European Union (Ireland). We do not process or store unencrypted data outside your device. Backups are retained as long as your account exists; you can delete them at any time from within the app.
Your rights
You have the right to export all your data (one tap, in-app), delete all your data (one tap, honored within 24 hours including backups), correct any account information, and withdraw consent for backup sync at any time. If you are in the EU, EEA, or UK, you have additional rights under GDPR. Contact us and we will respond within 30 days.
Children's data
Nurturly is an app for parents, used by parents. The data entered concerns infants and young children, but accounts are created and managed by adults. We do not knowingly collect information directly from children. The tracking data you log about your baby is yours — not theirs as users — and is governed by the rest of this policy.
Changes to this policy
If we ever change this policy in a way that reduces your privacy, we will notify you by email before the change takes effect and give you 30 days to export and delete your data before the new policy applies. We will never retroactively apply a more permissive policy to data already collected.
Contact us
Nurturly Ltd. · hello@nurturly.app · privacy@nurturly.app · Lisbon, Portugal. We answer every email. Usually by Friday.