Built in a quiet kitchen, before he arrives.
Nurturly started the way most baby apps probably should — with a first-time dad trying to get ready.
My first son is due soon. While getting the room ready and going through every parenting app I could find, I kept hitting the same wall — the clinical ones felt like spreadsheets, and the cute ones felt like toys.
So I built something else. Soft colors. One tap to log. A timeline worth scrolling through years from now. No streaks. No 3 a.m. alerts. No paywalls that appear right when you can't deal with them.
I called it Nurturly — because that's the feeling I want those early months to have. Calm. Present. Worth keeping.
It's a one-person project, built in Switzerland. I answer my own support emails. I'm building it for myself, a few months before I actually need it.
That feels like the right way to build something.
Five small principles that keep us honest.
Calm beats clever.
If a feature requires a tutorial, we redesign it. If it can't be explained in one sentence to a sleep-deprived parent, it doesn't ship.
Privacy is a promise, not a setting.
Encrypted by default. No analytics. No data brokers. We make money the old-fashioned way — people pay us for software they like.
Memory matters more than metrics.
The point isn't a 47-day streak. It's that, ten years from now, you can scroll back and find the night your baby first slept through.
Parenting takes a village.
We want every parent in the picture — partner, grandparent, sitter, friend. A journal should bring people closer, not lock anyone out.
Small & ours.
No outside investors, no growth-at-all-costs roadmap. We grow at the pace that lets us still answer every email by Friday.
The next eighteen years matter.
We design Nurturly for the long arc — first smile to first day of school. Our software should age beautifully, like a keepsake box.
The person behind it.
One dad, one baby on the way, one app. I answer support myself.
David Gataric
Founder & Developer
Come keep the quiet hours with us.
Nurturly is free to download. The first feed you log might be the first thing you remember about today.
Download on the App Store